Sarah talks about her work with Snook, Dearest Scotland, CycleHack, and how we are all designers.
Sarah Drummond is the co-founder and director of Snook, an award winning Service Design agency working globally to create great experiences and empower people to make their ideas a reality.
In her spare time she co-founded CycleHack, a company on the mission to reduce barriers to cycling by bringing people together to prototype solutions.

Starting with Glasgow, in one year the movement has grown to 40 signed up cities and spawned a viral hack called Penny in Yo’ Pants, reaching over 3.2 million cyclists.

In her sleep she runs Dearest Scotland, a letter writing campaign that India have copied.