Alex Humphry-Baker was recently named Young UX Designer of the Year, and organises Creative Mornings/Edinburgh. Her talk – You are where you next click – encouraged us to challenge algorithms, to avoid slipping into a bubble and facilitate new experiences.

Here are 5 things we learned from Alex today.

  • It’s  become second nature for us to click, share and like, Alex said. And it’s become a billion-dollar industry. In 2014, for example, Facebook made $12.5bn in ad revenue
  • Alex is interested in the humans that shape tech, rather than tech for tech’s sake. There’s an arms race going on, she says, to create the best algorithms to catch and harness your attention
  • In 2015, the most searched for phrase on Google was… Cilla Black!
  • The affect algorithms has on us is particularly important with regards to what we read, and how it affects the distribution of journalism. Tools like Facebook Instant Articles show you stories based on what you’ve read already – so you’re in danger of becoming narrow-minded, by only encountering articles that confirm the biases you already have.
  • However, Alex concludes, we shouldn’t reject algorithms but challenge them instead. She encourages us to spot the gaps, seek the serendipity, measure & repeat, and to actively consume to make sure you’re expanding the world and not limited by it

Find out more about Alex

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